Waiting for the hammer to fall: Sponsorship of Europe a la Carte Blog up for auction
I’m looking for a sponsor for the Europe a la Carte Blog. The sponsor will be selected after a sealed bid or slient auction with a closing date of Monday 21 September 2009.
The Blog is almost three years old and has reached the stage where it’s firmly established as one of the leading European travel blogs. Therefore the next step in the business plan is to secure sponsorship. I believe that going down the auction route to attract sponsorship will open up a wider breadth of potential sponsors as opposed to me approaching individual companies directly.
The auction hammer wil fall on 21 September
Europe a la Carte focuses on the best places to visit in Europe. The Blog is in 6th place in the Cision Top 10 UK Travel Blogs and shortlised for the Best Business to Consumer Travel Blog in the 2009 Travolution Awards. The Blog recorded 43,000 unique visitors in July 2009. Feedburner subscription currently stands at 1600.
The basic sponsorship package, with a reserve price of £900 for a 6 month period or £1500 for a 12 month period, is comprised of:
1 a 486 by 60 banner/booking widget in the Blog header.
2 a 125 by 125 banner ad/booking widget in the Blog sidebar.
3 an exclusive slot as sole advertiser in the Blog RSS feed.
Additional options such as a late deals RSS feed in the sidebar, ads in a travel guide/tips pdf download, travel support such as recent bmibaby sponsored Summer 09 UK Blogging Tour and any other forms of advertising are also open to negotiation, as supplements to the basic sponsorship package.
If you’d like to make a bid for sponshorship you should detail your offer with regard to the price bid, your position/size requirements for ads/booking widgets included in the basic package, any additional advertising requirements and the period of sponsorhship (min 6 months). Your bid should be sent to me by email by the closing date of 21 September 2009. I will acknowledge receipt of offers.
My selection of sponsor will be made after evaluation of the price bid and the best fit of sponsor with Europe a la Carte, to eusure maximum mutual benefit for both parties. The winning sponsor will be annouced in an editorial post on the Blog, soon after the closing date.
If you’d like to discuss this opportunity further, prior to making your bid, please contact me.
image by Per Ola Wiberg (Powi)
